Asiatic Rugs

London-based Asiatic was established in 1960 by Soli Kelaty and has been a trusted name in the flooring industry ever since. The company is still owned and run by the Kelaty family today. They are one of Europe’s leading manufacturers, importers and distributors of quality rugs from around the world.

Asiatic say that design, innovation and experience are at the heart of their business. Their North London head office is the centre of an international design and buying team. Their buyers are based in key sourcing locations all over the world, and they have their own office and fulfillment centre in China along with a design studio and office in India. That global presence gives Asiatic the flexibility to deliver the latest designs and respond quickly to new innovations and trends.

From their establishment in the swinging sixties of London, Asiatic has been focused on fashion. They are now a pioneering, dynamic and innovative force in the development of commercial fashion focused rugs. Their market leading floor coverings have been developed to meet the needs of the modern consumer in a rapidly evolving marketplace.

As a company, Asiatic is always looking to innovate and evolve. They recently launched their Katherine Carnaby concept, an exclusive rug offering which is designed to fuse London’s unmatched fashion design status and heritage. They combine contemporary design with the luxury of handcrafted materials, and offer a truly luxe statement for any home.

As a fashion-focused brand, appearance is crucial to Asiatic, but so is comfort. All their rugs are designed to feel as good underfoot as they look in your room.

Asiatic’s large catalogue of rugs is award-winning; however, if their designs do not quite meet your needs there is the option for bespoke products. Their in-house design team can help you develop exactly the rug that you want for your home.

Think Rugs

Originally established in 1996 as Oriental Carpets & Rugs by Gary and Diane Tippett, the business was created with a focus on offering a great value product range with personable customer service and a speedy and efficient delivery service. These values still stand true more than 25 years later.

Oriental Carpets & Rugs spent its formative years growing its customer base organically through word of mouth and occasional marketing. The foundation of the growing customer base was built with independent retailers and market traders. Over the years and as the sales grew, Gary and Diane were pleased to see their children, Sam, and Kirsty, take a keen interest in working for the family business.

With the next generation on board, the business has continued to grow and thrive, with the original values of great customer service, great value products and efficient operations remaining firmly in place. Sam and Kirsty have each brought their own strengths and ideas to the table, having both worked in other industries prior to committing to the business. With this they have worked side by side to create product ranges that are ultra-modern, diverse and on trend, whilst also incorporating a sharp focus on digital merchandising.

The company’s warehousing operation means that all of the rugs it offers are backed up with excellent stock levels. They can therefore be delivered to you promptly after your order, so you get your new rug exactly when you want it.

In 2014 the decision was made to modernise and create a more consumer friendly brand – Think Rugs. With the aim of keeping things simple and memorable Think Rugs was born alongside a full rebrand and launch of our most comprehensive digital merchandising package yet. As the brand evolved so did the customer base, with the foundation remaining firmly intact, Think Rugs began to attract larger and more diverse customer types including multichain retailers, charities, and online retailers as well as an international customer base across Europe.

Turtle Mats

In 1994 James Turtle discovered the ultimate doormat and the Turtle Mat Company was born. His background in home cleaning meant that he knew the damage walked in dirt and moisture could cause to homes and carpets, and he believed his doormats would be the solution.

The absorbent cotton doormats were initially sold at country fairs, but the business quickly developed into a mail-order company and started to be stocked by retailers. Sold in 2004 it was relocated to Gloucestershire, allowing for expansion and development of new products and designs.

Turtle Mats keep your home cleaner for longer. They are designed to protect your floors and carpets from the damage caused by mud, dirt and dust. Their super absorbent cotton tufts trap moisture and grab dirt, meaning you don’t have to.

Doormats may be where the company started, but Turtle Mats are useful for much more than placing by the door. They are widely used in kitchens, bathrooms, conservatories, utility rooms, caravans and even boats.

Turtle Mats are very absorbent and can be used outside in dry weather. They are perfect for areas close to the pool or hot tub, and on boats, making areas more comfortable to use, cleaner and safer.

All Turtle Mats are hand made in Great Britain, and have attracted the attention of the Royal Horticultural Society and leading artists due to their combination of design and functionality.

The company offers a wide range of designs to suit all styles of home and colour schemes. Their range of sizes from small to extra large also means their mats should fit wherever you want them to. Combine that with a five-year guarantee, the fact the mats are machine washable and that they can be tumble dried and you know you’re protecting your home in the best way possible.